NZ startup’s “Cannabis is medicine” advertisement campaign attracts criticisms
A marketing campaign that encourages cannabis as a medication has attracted a barrage of complaints and criticisms from people. Some have actually even filed formal complaints utilizing the Advertising guidelines Authority (ASA).
Helius Therapeutics place up billboard adverts that say “Cannabis is medication” after medical cannabis ended up being legalized in the nation week that is last. The certified medical cannabis business launched its advertising as an element of its intend to “rebrand” cannabis.
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Nevertheless, it appears such as great deal of individuals aren’t delighted about this.
Why the complaints?
Based on Hilary Souter of this ASA, up to now, three individuals had currentlylogged formal complaints regarding the billboards. Continue reading